Riley’s Cycles offer brands aimed at the Independent Bike Dealer network and their customers. These are brands that compete on value for money and quality and are well supported by the distributors. Serfas is an American brand which is an excellent example of these principles with products using the latest technology backed up by a lifetime warranty at a competitive price. We also stock Pulse, Lezyne and Infini. Cateye and other brands are available to order for next day delivery.

Our lights start at £8 for a simple set of flashing battery lights which will enable you to be seen on the road and improve safety. We stock lights up to 1600 Lumens that will light up the trail like a search light and models in between for every pocket and application including rechargeable and conventional battery options.

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Whether you’re on the trails or streets after the sun has long set, Serfas lights up your night ride with the industry’s most technologically advanced safety lights. Our True Series lights offer the highest lumen outputs and the best-in-class price points, while our ‘to-be-seen’ lights use more efficient LEDs & high quality lenses to increase brightness & clarity. Whether you’re a mountain biker who needs to see the perfect line, or a road bike commuter who just wants to get home in a safe fashion, Serfas offers tremendous value. All lights are RoHS compliant & all testing is done in house, as we strive to improve battery runtimes & product quality, giving our customers the confidence to use our lights when they venture out in the dark unknown.

Serfas import their products most suited to our conditions into the UK.

Link to Serfas manufacturer’s information HERE

Pulse launched their exciting new brand to the UK bike trade in 2016, with a select range of bike lights.  They set out to offer great performance, great reliability and great value for anyone buying a PULSE product.  Since then interest has been fantastic, so much so that we’ve increased our range of lights.